A little about me.

Hey there, I'm Meredith!

I'm a shopping editor and affiliate strategist with deep roots in the lifestyle space, specializing in content that converts.

My bread + butter:

• Aligning editorial and affiliate strategies with revenue goals using data-driven insights from top reporting platforms.
• Owning the content lifecycle from ideation to publication—plus continuous reoptimization within CMS and syndication platforms.
• Anticipating audience needs by analyzing seasonality, search trends, and web traffic to increase content visibility.

When I’m not writing, I’m making photos. My love for photography has evolved from snapping pics on my mom’s iPhone 5 as a kid to documenting student life for yearbook classes, producing documentary films in college, capturing personalities through creative portraits, and most currently, freezing landscapes on 35mm, medium format, and large format film.